All of Us campaign
Victoria’s rich cultural diversity contributes to many aspects of our vibrant state and is a valued and appreciated component of society. With residents from more than 200 countries living side by side, it is vital to encourage an understanding of the multitude of backgrounds that we come from. For this reason, the Victorian Government has created an ad campaign to encourage people to accept and embrace the many cultures that make up our society.
Faces of Victoria
As a part of the campaign, a series of advertisements will be shown on television channels across Victoria. The TV campaign shows people from 22 different countries who now call Victoria home. View the television advertisements below or read the transcript of the ad by clicking on the link.
30 second - version 1 (MPG 2746 kb)
Transcript 30 second ad - Version 1 (DOC 26 kb)
30 second - version 2 (MPG 2746 kb)
Transcript - 30 second version 2 (DOC 25 kb)
One minute ad (MPG 5478 kb)
Transcript - one minute ad (DOC 27 kb)
Meet the people
The people of Victoria have many different stories to tell but we all share the common threads of hardship, joy, hope and inspiration. Meet the people behind the faces of the All of Us campaign who are all committed to creating a harmonious community and who have chosen to live in Victoria, worked hard to build businesses, start families, create friendships and stable homes. We encourage Victorians from all backgrounds to discover the story of our State, that is, to discover the stories of the people of Victoria – through their friends, colleagues and neighbours. Meet the people who make our State great and view the print advertisements from the All of Us campaign.
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